Brand Strategy | Brand Architecture | Visual Identity

VersaTile is the latest innovation from the Tharsus Group. Focussed on the logistics and material handling market, this exciting new technology is still under NDA.

My brief was to develop the right brand strategy and brand architecture for the new business unit within the Group, together with an impactful visual identity. The task was to create an identity that celebrated the simplicity of the core technology and the connection of data and intelligence to the mechanical solution. Our aim was to create a humanist brand within a coldly automated competitive landscape, using a design language that spoke to the profound positive environmental impact of the VersaTile solution.